As entertainment continues to evolve, so too does the importance that location plays in the entertainment commercial real estate (CRE) industry as it adapts to this continually changing environment. With an ever-greater emphasis being placed on brand building and creating unique customer experiences, CRE is increasingly being seen as an integral part of a successful business plan – particularly in the entertainment sector.
Having the right location can ensure that businesses have easy access to their customer base, providing them with greater visibility and presence, while also providing numerous opportunities for growth. In this blog post, we’ll explore the powerful impact good location has on the success of organizations within the entertainment sphere.
Picking the ideal spot for a business is critical to a business’s success. A wise decision in this area can result in new talent coming your way, as well as amplified productivity – whereas making the wrong move could cost you millions.
Key Takeaways
- Location is a critical factor when it comes to the success of entertainment businesses.
- A good location can provide easy access to customers and potential growth opportunities.
- CRE allows entertainment companies to invest in properties that are tailored to their brand and target audience.
Table of Contents
Types of Entertainment Commercial Real Estate
Movie Theaters
Movie theaters are an integral type of commercial real estate, providing entertainment for movie lovers from all walks of life. These unique spaces often feature massive screens, great sound systems, and comfortable seating, enabling viewers to fully immerse themselves in the cinematic experience.
Movie theaters also usually contain food stands and other services, which provide patrons with various other amenities. Additionally, many movie theaters offer special events open to the public such as retro screenings and film festivals. All of this comes together to make movie theaters a truly enjoyable form of entertainment for people around the area.
Theme Parks
Theme parks are an exciting form of entertainment commercial real estate that captures children’s hearts and provides thrills for all ages. A theme park is made up of rides, activities, and attractions that together create a place full of fun and excitement.
From roller coasters to live events, the possibilities are nearly endless. Many theme parks also include restaurants and stores, making them destinations perfect for a day or an entire vacation.
Sports Stadiums
Commercial real estate is a great way to provide entertainment to many people. Sports stadiums are one of the most popular forms, with millions of people visiting each year. They offer an exciting atmosphere and a chance to watch professional athletes in action. Aside from hosting sporting events, sports stadiums can also be used for concerts and other entertainment acts, which adds even more value to their overall appeal. There’s nothing quite like watching a live performance surrounded by cheering fans in a state-of-the-art facility.
Concert Venues
Commercial real estate for entertainment purposes can be a great way to maximize your property value and bring in additional income. Concert venues, for example, have become increasingly popular destinations for people looking to enjoy live musical performances from their favorite artists.
From arenas to amphitheaters and everything in between, there are multiple types of commercial real estate ideal for hosting concerts. Property owners should consider the size and layout of their space to determine which type of concert venue would work best for them. With proper investment, commercial real estate used as concert venues can have the potential to generate solid returns on investment from ticket sales and other revenue streams from the same property.
Factors to Consider in Choosing a Location
Demographics
When selecting a place or location to do business or live, understanding the population of that place is essential. By researching the demographics of a given area, you can gain insight into the age range of potential customers/clients or neighbors, as well as marriage rates, family size, education level, and income distributions. Doing comprehensive research prior to making a decision can help you make an informed decision for long-term success.
Here are some demographic factors to consider:
- Age: The age of the population in an area can influence the type of products or services that will be in demand. For example, an area with a large elderly population may be more interested in healthcare services and products.
- Income: The income level of the population can also determine the type of products or services that will be in demand. An area with a high median income may be more interested in luxury goods and services.
- Education: The level of education in an area can influence the type of businesses that will thrive. For example, an area with a high level of education may be more interested in technology and innovation.
- Cultural background: The cultural background of the population can also influence the type of businesses that will thrive. For example, an area with a large Hispanic population may be more interested in Hispanic-themed restaurants and products.
- Population density: The population density of an area can also impact the success of a business. An area with a high population density may be more likely to support a retail business, while an area with a lower population density may require a different type of business model.
Defining Characteristics
When considering a specific location, it is important to consider the defining characteristics in order to make an informed decision. Factors such as marriage rates, family size, education level, and income distribution can all have an impact on the success of your business or living situation. By researching and understanding the demographics of any place you choose, you can tailor decisions for long-term success.
Knowing What You Need
Before selecting a place to do business or live, it is important to know what you need in terms of location and demographics. Knowing the population of potential customers or neighbors is key to making an informed decision.
Accessibility
Choosing the right location for your business or event is a critical factor to consider. Especially in today’s modernized world, having easy access to your intended demographic is more important than ever. Not only do you need to consider physical accessibility factors such as transportation, parking, and nearby landmarks, but also economic drivers for location matters such as local tax laws and incentives that can help your business grow.
Of course, conducting due diligence on local demographics is equally important in order to ensure you are meeting the needs of the area and adequately catering to your customer base. Taking all of these into account can help maximize your chances for success when selecting a location.
Competition
When selecting your business location, it’s important to consider the level of competition in the area. Do your research and determine whether there are already competing businesses nearby. If other businesses in the same industry are operating there, find out how they’re doing. Are they thriving, or is there a marginal demand for their services? This will help you develop a better understanding of what customers are looking for and if it’s worth entering that market. Additionally, ask yourself whether the competition can be fought off with your unique offerings and competitive advantage.
Safety and Security
When deciding where to settle down and start a new life, the safety, and security of the chosen area should be among the biggest considerations. After all, no one wants to find themselves living in a place safe neighborhood that has high crime rates and puts them at risk on a daily basis.
Do your research on the crime level both in terms of property and violent crimes for the potential business or even a new home’s location. It is also essential to look into emergency services such as police response time and fire both for general knowledge but also for peace of mind knowing help is easily accessible if ever needed.
Trends in Entertainment Commercial Real Estate Location
The popularity of Mixed-Use Developments
With the changing times, trends in the entertainment commercial real estate market are adapting to consumer needs and wants. An increasingly popular trend is the integration of mixed-use developments.
This type of development involves the combination of multiple functions and activities, such as residential living accommodations or office space, to create a self-sustaining environment with various features that people would want access to on one site. Not only does this kind of development offer convenience for its inhabitants but it also encourages economic growth within a community.
Mixed-use developments have become so popular due to their focus on providing an enjoyable lifestyle experience complete with all the amenities needed for people to work, play and connect with each other.
Want to learn more about the advantages and disadvantages of mixed-use commercial real estate? Look no further! Check out this article for an in-depth look at why it’s so popular.
Focus on Urban Areas
The world of entertainment commercial real estate is rapidly changing, with an emphasis on major cities or great locations. Pop-up stores, live performance venues, meeting spaces, and other entertainment properties are superseding the larger office complexes of yesteryear. With pricey land and infrastructure costs in city centers, it has become important for owners to identify upcoming rental trends and make sound decisions when investing.
In order to capture the increased demand for urban entertainment space, landlords must be both informed and prepared to move quickly when attractive opportunities arise. Urban areas are quickly becoming hubs of activity as consumers flock toward stylish stores and innovative brands that only flourishing city centers can provide.
Emphasis on Technology
The world of entertainment commercial real estate is rapidly changing, with an emphasis on urban locations. Pop-up stores, live performance venues, meeting spaces, and other entertainment properties are superseding the larger office complexes of yesteryear.
With pricey land and infrastructure costs in city centers, it has become important for owners to identify upcoming rental and construction trends and make sound decisions when investing. In order to capture the increased demand for urban entertainment space, landlords must be both informed and prepared to move quickly when attractive opportunities arise.
Urban areas are quickly becoming hubs of activity as consumers flock toward stylish stores and innovative brands that only flourishing city centers can provide.
Location In Entertainment Commercial Real Estate FAQs
How does competition affect the location of entertainment commercial real estate?
Competition can have a significant impact on the prime location of entertainment commercial real estate. When there is competition in a neighborhood or particular market, businesses are forced to differentiate themselves in order to attract customers. This can lead to a concentration of entertainment commercial real estate in certain areas that are more likely to attract a larger number of customers.
For example, in a densely populated urban area, competition among entertainment businesses may lead to a concentration of businesses in areas that are easily accessible by public transportation or within walking distance of residential areas. In suburban areas, competition may lead to a concentration of entertainment commercial real estate near shopping centers or other areas of high foot traffic.
Competition can also impact the types of entertainment commercial real estate that are located in a particular area. For example, if there are already several movie theaters in a particular area, a new business may choose to open a different type of entertainment venue, such as a bowling alley or an arcade, in order to differentiate itself and attract customers.
Overall, competition can be a driving force behind the location of entertainment commercial real estate, as businesses seek to establish themselves in areas with high foot traffic and a large customer base.
What safety and security factors should be considered in choosing a location for entertainment commercial real estate?
Safety and security are important factors to consider when choosing a location for entertainment commercial real estate. Customers need to feel safe and secure in order to enjoy their experience and return in the future. Here are some safety and security factors to consider:
- Crime rates: Check crime rates in the area where you plan to locate your entertainment commercial real estate. High crime rates can deter customers from visiting your establishment.
- Lighting: The area should be well-lit to increase visibility and prevent crime. Install adequate lighting in parking lots and near the entrances and exits.
- Security personnel: Consider hiring trained security personnel to monitor the premises and respond to any incidents. This can help prevent crime and make customers feel safe.
- Emergency procedures: Establish emergency procedures for situations such as fires, natural disasters, and medical emergencies. Make sure all employees are trained on these procedures.
What are the current trends in the location of entertainment commercial real estate?
A new study from 451 Research has revealed that 73% of business decision-makers and practitioners in the commercial real estate sector are investing in new technology to remain competitive and keep up with market change. This is creating an upward movement across the entire commercial real estate ecosystem, with proptechs and managers partnering together to seek integrated financing, management, and analytics solutions.
This increased investment has allowed businesses to access more sophisticated tools that can help them manage their operations more efficiently. These tools include cloud-based applications for collecting rental payments, tracking tenant requests and repairs, issuing leases, monitoring building maintenance needs, managing energy usage data, and more. Additionally, sophisticated analytics tools are helping companies make better decisions about location selection and tenant acquisition.
As businesses continue to invest in these technologies, they will be able to take advantage of emerging opportunities in the commercial real estate sector while improving their overall operational efficiency. Furthermore, this trend is likely to continue as technology continues to evolve at a rapid pace.
This study highlights how rapidly the commercial real estate sector is changing due to technology investments and how businesses must stay ahead of the curve if they want to remain competitive in today’s market.
As more organizations embrace new technologies such as artificial intelligence (AI) and machine learning (ML), it’s clear that innovation will play an increasingly important role in shaping the future of commercial real estate moving forward.
How do mixed-use developments impact the location of entertainment commercial real estate?
Mixed-use developments can have a significant impact on the location of entertainment commercial real estate. Mixed-use developments are properties that combine multiple uses such as residential, commercial spaces, and entertainment spaces in the same building or complex. The benefits of mixed-use developments are many, and they can create a mutually beneficial relationship between entertainment commercial real estate and other uses.
Here are some ways mixed-use developments impact the location of entertainment commercial and real estate investments:
- Increased foot traffic: Mixed-use developments can attract a larger number of people to an area. This can create more opportunities for entertainment commercial real estate to capture a larger customer base.
- Convenience: Having entertainment commercial real estate located in mixed-use developments can provide customers with convenience. Customers can visit multiple businesses in one location, making it more convenient for them to enjoy their entertainment experience.
- Increased revenue potential: With a higher density of people in the area, entertainment commercial real estate located in mixed-use developments can potentially generate more revenue.
- The synergy between uses: Mixed-use developments can create a synergistic relationship between the various uses within the complex. For example, having residential and office spaces in the same complex can create a demand for entertainment options to serve those residents and workers.
- Improved sense of community: Mixed-use developments can create a sense of community by bringing people together in shared spaces. Entertainment commercial real estate can help foster this sense of community by providing a shared experience that brings people together.
What role does technology play in the location of entertainment commercial real estate?
Technology can play a significant role in the location of entertainment commercial real estate. As technology advances, the way people interact with their surroundings and make decisions about where to spend their time and money changes. Here are some ways technology can impact the location of entertainment commercial real estate:
- Online Presence: An online presence is crucial for any entertainment commercial real estate business. This can include a website, social media pages, and online reviews. Potential customers use online sources to search for and make decisions about where to go for entertainment, making it important to have a strong online presence to attract customers.
- Location-Based Technology: Location-based technology, such as GPS and geofencing, can be used to attract customers to entertainment commercial real estate in specific areas. For example, geofencing can be used to send notifications to customers when they are near a particular entertainment commercial real estate location, reminding them of its presence and encouraging them to visit.
- Data Analytics: Data analytics can provide valuable insights into customer behavior and preferences. This information can be used to make informed decisions about where to locate entertainment commercial real estate, such as identifying areas with a high concentration of potential customers.
- Virtual Reality: Virtual reality can be used to provide customers with a virtual tour of entertainment commercial real estate before they visit. This can help customers make decisions about where to go and can increase the likelihood of a visit.
- Mobile Apps: Mobile apps can be used to provide customers with information about entertainment commercial real estate, such as hours of operation and upcoming events. This can increase awareness and encourage visits.
Conclusion
All in all, while there are several considerations to take into account when selecting commercial real estate for entertainment use, the best location is always the deciding factor. Not only can it add impactful customer experiences and large customer throughputs, but you’ll also be able to take advantage of the corporate structure.
A commercial real estate professional is equipped with decades of experience and know-how in real estate agents and can provide you with tailored advice for your situation.
So, don’t hesitate any longer; if you’re considering developing entertainment or commercial property, or real estate for your business – now or in the future – call or schedule a free consultation today to start planning your successful endeavor!
